Once Cool, Always Cool? – I’m sure that there is something unique about you or your business and the natural inclination is to hang onto it because it makes you different and special. But a lot of times a fad catches on and some people don’t let it go when it’s over. Does your bow tie set you apart or do your mutton-chops sideburns make you look like a 70s reject? What about your company? Does your logo make people think your company “has a history of excellence” or “is stuck in the past?” Does your lobby make people think they are welcome or do they think they walked into a 1987 sitcom? We can get so accustomed to the things around us that we don’t realize the positive or negative impact they have on other people. Make a list of all of the things you haven’t changed in a long time. Then ask yourself if you could make any of them better. Maybe everything is good, but I bet that if you look around, replacing some of your now uncool relics could really improve things.
Labels: business, ideas, improvement