Brand New – As I was walking today, I noticed a man inspecting the fender of his brand new Mustang. He was checking to see if there was a scratch – that first scratch on his new car. You could tell he was very concerned. You don’t see that with a car that’s several years old. By then it has a lot of scratches already, so what’s one more? Customers, employees, friends, spouses, and children are like that too. We treat them really well when they are new. But after a while, we treat them like an old car. What’s one more scratch, or snub, or problem, or angry word? But unlike an old car, we don’t trade in our customers or employees. They trade us in for a better model. What would happen if we always treated these people like they were brand new?